ABOUT US
John Leek was himself quite an innovator in that he was the first in the area to have multi franchise dealerships, the first of which being Daihatsu, Hyundai and Suzuki at Hall Green. John also believes that when the used car market took off nobody used to prepare used cars to any kind of standard and he comments, "our cars were so magnificent they were without question the best in the Midlands".
A Valeter would take over a day to just prepare a car! John suspects his success is due to the fact that All Electric Garages is a family business and he puts a great deal of importance upon staying in touch with the company and being involved in the every day running. Essentially John believes the key to good business is being surrounded by good people.
All Electric Garages Group took its name from the first garage in England to be equipped with electric petrol pumps-hence the name. All Electric Garages was initially established as a petrol station in 1915 and later became a Morris, MG and Triumph franchised dealership. It wasn't until 1967 that John Leek, Chairman took ownership of the premises.
John Leek began at the age of 17 as a mechanic for Evans and Kitchen and then changed course to become a salesman and consequently a sales manager. The First site he bought was the above at Harborne, which was then a much smaller plot.It was a shaky start for something that was to grow to be so successful. On the first day John Leek was faced with the daunting prospect of loosing Morris, MG and Triumph, an agreement that had been discussed with the previous owners. However all was resolved and gradually the business grew, as John states, "organically". It perhaps could have grown ten times faster John jokes "if I had have taken more risks".
There were various branches purchased after Harborne, for example Harborne Motor Company on Metchley Lane, Pershore Road, Bearwood, two in Sutton, Kings Heath, three in Halesowen and so the list goes on. Over the years All Electric has taken on many different guises and each branch is constantly changing and developing.
Currently All Electric sell approximately over 150 Used cars per month and over 125 New a month and are increasing rapidly. With 4 car garages around the West Midlands and hundreds of people working together to provide our customers with the best possible deals and service, Here are a few:
- Lease Hire Contracts based on initial 3 months rentals in advance. Total contract mileage quoted - maintenance excluded. Road fund licence included for full term of lease.
- All rentals subject to VAT except personal lease agreements. Offers subject to status. Offers updated on monthly basis - All Electric Motorfleet reserve the right to amend pricing at any time.
Jason Pickerill the Managing Director, started work at All Electric. as a panel beater / painter, working at the Halesowen Branch some 17 years ago and before long became responsible for running the Pershore Road Group body shop. Two years later he was promoted to After Sales Manager of the Rover dealership in Harborne which also housed the Mitsubishi franchise and Suzuki franchise.3 years later he became the General Manager for this site and progressed to Sales Director and in January 2007 he became Group Managing director of all electric Garages PLc and is now responsible for the day to day running of the Group working closely with our Chairman and Finance Director Jason shares John Leeks philosophy of a good business is run with good people focused on delivering our customers expectations. Selling products and services to a high standard giving you the customer the best price possible.John Platt, Group Finance Director
Appointed Finance Director in 2007 when he also assumed the role as Joint Company Secretary, John as worked for All Electric Garages for 22 years.
John joined as Group Management Accountant in March 1988, and was promoted to Group Finance Controller in April 2005 following the sad death of the then Finance Director Steve Jones.
"Outside of my business life, I enjoy most sports but in particular, I am a keen rugby fan and carp angler."
